Talk to your customers before you build.

dhrizza turns real interviews, forums and reviews into AI customers you can chat with, so you know what's worth building in minutes, not months.

Early access for founders. No spam.

The problem

Most founders build for months on a guess, then find out nobody wants it.

Customer interviews are slow to book and easy to skip. So we build first and ask later. By the time the answer comes back, the runway is shorter and the idea is harder to let go of.

The usual wayBuild for 4 to 6 months. Launch. Hear silence.
With dhrizzaSpend an afternoon with your ICP. Walk into real interviews with your best idea.

How it works

Three steps from guess to shortlist.

  1. Define your ideal customer

    Role, company size, the job they're trying to get done. Be as narrow as you'd be in a real interview.

  2. Chat with AI simulations built from real data

    Each persona is grounded in actual customer interviews, forum threads and product reviews. Ask what you'd ask a real person.

  3. Get a ranked shortlist to validate

    Pain points, pricing and positioning, ranked by how strongly they came up. Take the top ones to real customers.

What you can test

The questions that decide whether an idea works.

Pain points

Which problems they'd actually pay to make go away.

Willingness to pay

Price ranges, and what would push them up or down.

Messaging

Which headline makes them lean in, and which one they ignore.

Feature priority

What has to be in v1, and what can wait.

Objections

The reasons they'd say no, before you hear them on a sales call.

Example conversation

Ask the question you've been avoiding.

Maya R., freelance brand designerAI persona · 6 yrs solo · 5 to 8 active clients
I'm building a tool that turns scattered client feedback (email, Slack, Figma comments) into one revision checklist per project. What would you pay for that each month?

Honestly, $10 to $15 a month. Not more. I already pay for Figma, Notion and my invoicing tool, and every new subscription has to replace something.

If it also caught when a client asks for something outside the original scope, I'd go to $25 without thinking about it. Scope creep costs me way more than messy notes. Last month a "small tweak" turned into two extra rounds of logo work I never billed for.

So the checklist alone isn't enough?

It's nice. Scope creep is the part that actually hurts.

Persona built from 14 interviews, 312 forum threads and 96 product reviews

Illustrative example. Real personas are generated from the sources you choose.

Find the idea worth building before you build it.

Join the waitlist. We're letting founders in a few at a time.